Quicken Loans launched Rocket Mortgage in November 2015, invested billions since that time building the Rocket brand name, unseated Wells Fargo year that is last America’s top shopping mortgage lender, redid the Rocket brand name this present year, and rolled up all customer finance divisions for the business into Rocket-named brands.
The $185 million remodeling of Cleveland Cavaliers arena—known as Quicken Loans Arena until now—will launch with Rocket branding so it’s no surprise.
The newest title is Rocket Mortgage Fieldhome, and also this may very well bring Quicken Loan’s branding journey back to where it started.
Fast history in the Quicken Loans brand name:
Dan Gilbert founded the ongoing business as Rock Financial in 1985, offered to Intuit in 1999, and adopted Intuit’s Quicken branding to be Quicken Loans. In 2002, Gilbert purchased the ongoing business straight right back from Intuit but has kept licensing the Quicken Loans brand name from Intuit all of these years.